











The Kit Dealer stocks authentic vintage football gear, so the graphics needed to feel like they belonged in that world without ever pretending to be the real thing. My approach was to bring vintage style graphics onto modern quality blanks, cut and sew pieces that reference the shapes and cuts of the retro kits sitting on the rails around them, product that reads as heritage but wears like it was made yesterday.
One kit came together in black and white with a sharp zig-zag pattern running across the shoulders over a black core body, a sport sponsor style TKD graphic sitting centre chest, finished with a badge that nods to the old World Cup trophy. On the jacket side, we referenced an FC Barcelona training jacket to build a blue Italian quarter-zip, Italian banding running down the sleeves and a delicate Italian type treatment of the brand name across the chest. The ongoing thread through the relationship has been a graphic tee series collaging football legends like Zidane and Maldini, and Japanese football culture as a whole, into their surroundings, part portrait, part place.
I've worked with TKD since just before their first store opened, through to a second, bigger store two years later, including branding the front windows in Piccadilly Arcade with vintage football kit graphics across one of Perth's highest traffic laneways.