Shadow Samples

Sample packs had become a race to the bottom: generic branding and forgettable artwork that didn't reflect the calibre of producers using the sounds. Shadow Samples sat between what's modern and what's next, so the brand had to look as premium and specific as the samples.

I built a clean, durable mark and pulled the palette back to mono and lavender, letting minimal, wide-set type carry every boxset. Consistency was the whole game, so I designed editable boxset and cassette mockups alongside the style guide.

The brand now sits behind 30-plus packs, with samples used by Fred Again, Skrillex and Chase & Status.