Sample packs had become a race to the bottom: generic branding, forgettable artwork, nothing that reflected the calibre of producers actually using the sounds inside. Shadow Samples sat in a different gap altogether, the space between what's modern and what's next in electronic music, built off the back of international heavyweight artists and producers rather than stock loop libraries.

My job was to make that gap visible: a brand that felt as premium and specific as the samples themselves, instantly recognisable as a Shadow Samples product the moment you saw it online. I built a clean, durable mark and pulled the palette back to mono and a lavender purple, letting minimal, wide-set type carry the weight on every boxset. Consistency was the whole game here, so I designed a full system of editable boxset and cassette mockups alongside the style guide, giving the brand a tactile, collectable identity that could scale across every future pack without losing its edge.

Logo animation brought the mark to life across digital touch points, and the style guide meant the brand held its shape no matter where it's applied. The result is a brand that now sits behind more than 30 packs, with samples turning up in the work of Chase & Status, Fred Again, Skrillex, RL Grime, Isoxo and Marshmello, and consistently landing top-ranking packs on platforms like Splice.