Blank Co.

Blank Co. launched in 2022 with "Collective" in its name, reflecting open collaboration. As the founder's focus narrowed to studying true vintage garments, the label became an archival menswear brand, and "Collective" no longer told the truth.

So the rebrand started with the name. "Co." was historically a literal designation on workwear, military and industrial labels, signalling a registered company behind the product. That matter-of-fact language matched what the brand had become.

I then rebuilt the logotype from first principles, aiming for a mark constructed to the same standard as the garments. It now runs across the website, packaging and every piece in store.