Privacy

Privacy keeps its founder's identity out of the picture, so the graphics can't lean on a name or a face. They have to earn attention as design alone.

For SS25, the label's first drop beyond the wordmark, I drew on heritage brand marks, brutalism and classic European imagery: a padlock, a monogram 'P', the logo tilted onto a brutalist grid. The aim was graphics that felt older than the label itself.

Once that demand proved out, SS26 pushed into colour and story, tying back to the owner's Italian roots through scenery, cafe culture and fresh produce. SS25 sold out on release.