Cold Wave's customers are vintage customers through and through, drawn to the nostalgia of holding a graphic that felt like it belonged to a certain era. My job was to design new pieces that could earn that same feeling honestly, graphics that felt hand-made and hand-applied, put onto blanks built to hold up and patina the same way the vintage garments already on the racks did.

I leant hard into vintage and pop culture references filtered through a distinctly Cold Wave point of view: a Halloween run where the logo was rebuilt entirely out of cutout letters lifted from famous films, a crashed car graphic, a set of vintage-style trucker caps, a fingerprint hoodie graphic, each one designed to feel symbolic of vintage streetwear culture rather than a passing trend. 

Nearly every graphic run sold out almost instantly, and the pieces started turning up on footy players, local wrestlers, and hardcore metal bands around the city. Cold Wave became more than a shop, it became a name synonymous with Perth itself, a stop for talent from all over the world coming through for vintage clothing and leaving with a Cold Wave memento of their own.