Adidas

Andpeople approached me on behalf of Adidas to design launch merchandise for new flagship stores in Sydney and Melbourne. I wanted each piece to feel like it belonged to its city, not just carry a logo.

Melbourne lives in its laneways, so I packed trams, coffee, street art and a nod to its AFL clubs into one dense scene shaped like the trefoil. Sydney is built around the beach as a daily ritual, so I split it in two: beach life in full colour within the trefoil, and a quieter graphic styled like hand-drawn sand art.

Each was Pantone matched for screen print, though the merchandise ultimately didn't go to print.