When Andpeople approached me on behalf of Adidas to help launch new flagship stores in Sydney and Melbourne, I knew the opening merchandise needed to feel like it belonged to each city, not just carry a logo. Melbourne's identity lives in its laneways: street art, coffee culture, trams, and Saturday footy rivalries. Sydney's is more laid back, built around the beach as a daily ritual.

For Melbourne, I illustrated a single dense city scene, trams, coffee, laneway art, a nod to the Melbourne AFL clubs, packed into the shape of the Adidas trefoil. For Sydney, I split the brief in two: one graphic captured beach life in full colour within the same trefoil silhouette, the other took a quieter approach, styled like hand drawn sand art with water styled lettering.

Each graphic was Pantone matched and prepared as print ready artwork, intended for two to four colour screen printing onto Adidas blanks and rollout in the corresponding city's new store, though the merchandise ultimately didn't make it to print.